The "C" Branch

Jaded commentary on random shit, with an extra helping of cynicism, satire and general contempt for society & Western culture, religion, politics, celebrities, technology, business & more.

Free WiFi at McDonalds – It’s About Time!

Posted by Chris DeMarco on Thursday, December 17th, 2009 at 9:42 pm

McDonald's WiFi Logo for Wireless Internet Access at McDonalds LocationsThis past summer, my friend and I brought our laptops into McDonalds, expecting to get free internet access. Having seen the WiFi sticker on the window, we figured that just like many other restaurants like Panera Bread and Wendy’s, McDonalds offered free internet access as a courtesy to its customers. We were mistaken. Sure, there was WiFi available, but it required a fee as well as authentication through my very much despised AT&T.

According to ComputerWorld, however, that will be changing – and soon. This morning, ComputerWorld released this article stating that McDonald’s has finally decided to offer free wireless internet access at 11,000 of its 14,000 U.S. locations.

In my opinion, McDonald’s will probably profit more having free WiFi than charging for it – and here’s why. First, I have a feeling that not too many people actually paid for their internet, considering I can’t recall ever seeing anyone with a laptop at McDonald’s. Second, I’ve spent entire days at Panera – buying coffee and “munchies” all throughout the day – while sitting around working on my laptop and building up an appetite. By creating an inviting environment that encourages people to stick around, McDonald’s will most likely make a much greater profit on additional food and beverage sales than from charging for internet access that nobody uses.

Are you planning on using the new free WiFi at McDonald’s when it’s available? Share your thoughts by leaving a comment or tweeting about this article below!

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Tagged in:   • free internet access • hotspot • McDonalds • mcdonalds free wifi • mcdonalds free wireless internet • wireless hotspots

2 Responses to “Free WiFi at McDonalds – It’s About Time!”

  1. Mark Says:

    Finally!


  2. JOS Says:

    You’re absolutely right…although I’m not sure how much money McDonalds stands to make in spin-off revenue (i.e. buying a big mac while surfing the web), it certainly is good PR.

    – JOS


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